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Mainstream TV Networks vs Streaming Platforms: The Transformation of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Adaptation
Linear TV networks have long been recognized as traditional television models, relying on fixed air times via cable. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and streaming services has inte